Mrs. Winner’s on “Zigging” While the Industry Zags

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Mrs. Winner’s on ‘zigging’ while the industry ‘zags’
S.A. Whitehead, QSR Web, December 2017

In the world of quick-service restaurants, much of the last few years’ conversation has revolved around consumers’ insatiable appetite for the new and healthful, along with the challenges of making those demands work in the already demanding QSR category. But to that idea of “healthing-up” a concept’s core products, Mrs. Winner’s Chicken & Biscuits CEO John Buttolph is not subtle about his feelings.

 

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